The world had plenty of sneaker brands. None of them sounded like India. None of them felt like us. So we built the one that did.
The Origin
"The market was flooded with names that didn't resonate with the hustle and grind we know so well."
India; a land of relentless stories, forged spirits, and a culture of grinding that the rest of the world is still catching up to. And yet: no sneaker brand that spoke to it. Not one label that reflected the mindset we move through life with every day.
#2 — India's rank as global footwear manufacturer. The craft was always here.
100% — Homegrown. Truly Designed by 7-10. Made by Indian Karigars. No asterisks.
The Craft
High fashion design. Indian manufacturing muscle. No compromise between the two.
We partnered with one of India's leading manufacturers of international footwear brands: a team with over 65 years of expertise building world-class shoes. Their experience. Our design obsession. Every pair is the result of true collaboration.
For our Community
Every piece we make tells a story of Indian resilience, innovation, and ambition. We take those voices to the global stage; not to seek validation, but to show up where it matters.
The oversteppers. The hustlers. We see you. We build for you. Every pair is made with your story in mind.
From the Director
"Our immense passion for combining high fashion and sneakers has been the driving force behind creating products with a design-led twist to overstep boundaries of the conventional. We hope you enjoy your 7-10s as much as we have enjoyed the journey of crafting them for you."
— Rajat Jain, 7-10
Our Mission
"If you're willing to overstep, the world is yours. We'll make sure you're wearing the right one."
